The results of our neural heuristic supercaliflagilstic keyword bake-off between Hakia, Google and Cuil!
July 31, 2008
The idea behind the neural heuristic supercaliflagilistic test is simple. We figure out how each of the search engine’s treat the other’s brand as a keyword. So when I did plug in the keyword “Hakia” in Cuil – it faithfully brought up Hakia’s site as the first result. Something to be said for context and relevance.
Enter “cuil” on Hakia’s semantic search engine and the first return from a PC magazine article says “not the catchiest name ever, but neither was Google, before it became a household name…”! Cuil’s site was, mercifully, the second result on the page.
Something to be said about semantics!
And while both Hakia and Cuil returned Google’s site with the keyword Google that wasn’t all.
Something to be said for age ranking.
Google itself was kinder to Hakia – returning Hakia.com but less kind to Cuil where the first result featured an article titled……Cuil Needs To Fix Its Technology Before It Can Get Hot!
A lot to be said for page ranking!
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AND WE ARE NOT DONE YET!! EXTRAAA SPECIAL BONUS! THE IMAGE CHALLENGE!
The image challenge – plug each search engine name in Google’s image search and list the first images returned!!
Hakia wins for creativity, excitement and irrelevance. Cuil wins for a mobile readable 3 column layout. And Google wins hands down for read the writing on the wall.
- DS
Entry Filed under: Desire, Search, Search misunderstood, The Digital Experience. .
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1.
Marians | August 3, 2008 at 5:39 pm
Yay! Interesting…